Classified per word (25 word minimum) 1.00 no
discounts
Non-standard sizes: $21.00
per column inch, with a 2-column-inch minimum.
These ad prices are for
the printed version of M.A.D. only. For information about ads on
the Internet, please read the Internet section.
NOTE:
Classified display and regular display rates are identical. All display advertisers
will receive a checking copy of the issue as well as a tear sheet with the statement.
Internet ad based on print ad
$50.00
no
discount
Internet ad without
print ad
125.00
no
discount
PAYMENTS/DISCOUNTS
Prepayment discounts:
All
display advertisers are eligible for a 10% discount on ads that are prepaid or
paid within 10 days of receipt of invoice.
First-time
advertisers must send payment with the ad order. Of course, the 10% discount would
apply.
An additional 10% discount is available to
advertisers who run the same ad for 6 months with no changes, paid in advance.
Advertisers
who spend over $20,000 annually are eligible for a volume discount. Please call
for details.
Ads will not be accepted from those with
delinquent accounts. A late payment charge of 1½% a month will be applied to bills
that are unpaid 30 days after the billing.
We accept MasterCard, Visa,
American Express, and Discover.
Canadian/foreign advertisers:
Payment in U.S. funds only.
Advertising agencies: We no longer offer
an agency discount.
CIRCULATION
INFORMATION
Contrary to its title, Maine Antique Digest is not just a New England publication. Demographics are available
on request or here on the
Web.
CLASSIFIED
ADVERTISING RATES
Maine Antique Digest classified
ads are $1.00 per word. For 25 words or fewer, the cost is $25.00 minimum charge. Photographs or illustrations with classifieds are $10 extra. Photos or cuts may
be furnished by the advertiser in any size but will not exceed 1½" in publication.
All classified ads must be paid in advance; no discounts apply. Tear sheets are
not furnished for classified ads.
AD
PLACEMENT
Position is not guaranteed, even if you call
ahead, with the exception of covers and centerspreads. Most months the A, B, and
C sections are all filled prior to deadline week.
Covers and centerspreads
by reservation only. Show and auction ads are generally grouped together.
All shows and auctions are listed on the calendar. The calendar is included on
our Internet site at no extra charge, with dates, location, and contact information.
We
group classified and classified display ads together. The classified
display section is used to advertise quality contemporary arts and crafts and
reproductions compatible with antiques. The rates for classified display and regular
display ads are identical.
We group real estate ads together. All
other ads are run of paper, placed at random, in approximately the order of
arrival in our office, from the front of the paper toward the back.
The
publisher reserves the right to reject any advertisement.
SPECIAL
SECTIONS
Special pull-out sections are printed in either full
color or black-and-white and in the same size and format as the rest of the paper.
These are especially useful to show promoters but may also be useful for auctioneers,
group shops, or private dealers. These special sections are available in increments
of four pages and typically contain ads and promotional material for a particular
event. For more information, click Special
Sections or call the M.A.D. office.
INSERTS
Call
for availability and pricing.
DEADLINES
The deadline for black-and-white ads is the first Wednesday of each month. The deadline for color ads is one week earlier. Issues are mailed
10 days after the first Wednesday. M.A.D. deadlines are firm dates, and
all material, including all ad copy and photographs, whether mailed or e-mailed,
must be in our office by 5:00 p.m. on deadline day.
We strongly advise
you to send electronic ads (e-mail or FTP) as early as possible.
Our
printing schedule does not permit us to hold space past 5:00 p.m. on deadlines.
Please allow plenty of time for your ad material to reach us.
2012 Deadlines
ISSUE
B&W
COLOR
February
January 4
December
28, 2010
March
February 1
January 25
April
March
7
February 29
May
April 4
March 28
June
May
2
April 25
July
June
6
May 30
August
July 3
June
27
September
August
1
July 25
October
September
5
August 29
November
October
3
September 26
December
November
7
October 31
January
2013
December 5
November
28
February 2013
January
9, 2013
December 26, 2012
2013
Antiques Trade Directory (insert in Jan.’13 issue)
September
14, 2012
Shipping address: 911 Main Street, Waldoboro,
ME 04572. Our fax number is (207) 832-7341. Faxed material is not of high enough
quality to print camera ready or to reproduce photographs, but it can provide
a quick way for you to send copy or rough layouts. Typewritten, please. Advertising
copy is not accepted over the voice telephone.
SENDING
US YOUR AD
What M.A.D. needs from you:
The size of the ad
The name of
your business
The issue(s) the ad should appear in
Maine Antique Digest goes to
the printer in an all-electronic format (PDF). This means your ads must either
be in the format of one of our software programs, or we need the raw materials
to compose the ad. If sending electronically, you may e-mail, FTP, or send on
Zip disk (250 MB largest size), floppies, or CD-ROM or DVD.
If
we do your layout for you:
There is no charge for composing ads,
including layout, typesetting, or scanning your photographs. If you send us a
rough sketch of your ad, we’ll be glad to do the rest. Advertising copy
is not accepted over the telephone.
We can compose ads using your text and
pictures (photographic prints or electronic photographs, either color or black
and white). Your text may be handwritten or typed, except that large blocks of
text, such as auction listings or dealer lists, should be typed cleanly enough
that they can be scanned or should be sent electronically. Digital photos should
be shot at high resolution (a minimum 1600 x 1200 pixels) for the size needed
in the ad. If you do not have numbered settings on your digital camera, use the
best setting possible. Images should be supplied at a minimum resolution of 200
dpi (dots per inch) for black and white and 300 dpi for color.
If
you do your own layout:
We send pages to the printer in PDF (portable
document format). We prefer that you send us the files as PDFs. Fonts and images must be embedded in the PDF. When sending in PDFs, please make sure photos
are set to grayscale for black-and-white ads and CMYK for color ads (we do not
use RGB for print ads) to ensure optimum clarity in printing. Please proofread
your ads carefully. With few exceptions, we cannot make changes to or correct
your PDFs. We can accept files in Pagemaker, QuarkXPress 6.5 or lower, Adobe InDesign
(PC or Mac), and Microsoft Publisher and convert them here to PDF. If the ad is
done and sent in Quark XPress, Microsoft Publisher, or Microsoft Word, please
send photo files separately. Compressed files (ZIP, SIT, and HQX) are acceptable.
We will return all disks, if requested, when we return photos at the end of each
issue.
COLOR ADS
Color ads are available by reservation only. The deadline for color ads is the
Wednesday before the regular deadline. Contact M.A.D. for more information.
Full-color ads are also available as special
pull-out sections, as inserts, on the M.A.D. Web site, and in the annual Antiques Trade Directory supplement. Position is not guaranteed,
even if you call ahead, with the exception of covers and centerspreads.
Files
that can’t easily be e-mailed can be sent via FTP over the Maine Antique
Digest Web site. Go to www.maineantiquedigest.com/ftp.html,
and follow the instructions.
PROOFS
Proofs
are sent on request. If you require a proof for approval prior to publication,
ad materials must be in our office one week before the Wednesday deadline. Because
of our printing schedule, we cannot guarantee that all changes can be made, but
we will make every effort to assist you.
INTERNET
ADVERTISING
M.A.D.’s Internet
advertising is a quick, inexpensive way to deliver your ad in color to a global
audience. There’s no extra work for you, and your ad will link to your home
page.
Any ad running in the printed M.A.D. can run on
the Web for $50 (includes up to 3 color pictures). If you don’t indicate
which pictures should run, M.A.D. will choose three. Additional pictures
can be posted for $5 each (no discounts).
Show and auction
ads are also linked to M.A.D.’s Internet calendar at no extra
charge. Show and auction ads are posted to the Web as soon as they are processed.
Show and auction ads stay on the Web for one month, or until the next issue is
published. Show and auction ads with no text or photo changes can be renewed until
the event ends for $25 a month. Changes or additions to the ad will incur the
standard $50 Internet advertising fee.
Dealer ads are
put up on the Net in the Gallery section the Sunday following print publication
and stay on the Net for one month. Gallery ads include a single thumbnail image.
For an additional $15 (total $65), Gallery advertisers can have a multi-image
thumbnail with up to ten different rotating images.
Internet
Ads Not Running in Print may be placed on the Internet for $125 the first
month, $50 each additional month for the same ad with no changes. This includes
3 color pictures or graphics. For each additional picture, add $5.
Link
on M.A.D. Home Page:
To place a link to your Web site on our home page
without a print or Internet ad: $50 per month. For an additional $15 (total $65),
links can have a multi-image thumbnail with up to ten different rotating images.
Auction
Catalogs:
In some cases, full auction catalogs can be posted. Call for
details.
ANTIQUES TRADE
DIRECTORY
M.A.D.’s annual Trade Directory
is a comprehensive listing of dealers, auctioneers, show promoters, and service
providers that is printed and bound separately and mailed as a supplement to the
January issue. The directory includes listings ($55 each) as well as full-color
display ads. Deadline for the 2013 Directory is September 14, 2012.
(Show) Allman Promotions LLC Antiques Show Schedule (Naples, Punta Gorda, Venice, and Delray Beach, FL , Holliston, MA(also other shows MA & NY)) Feb 4 - 5, Feb 11 - 12, Feb 18 - 19, Feb 25 - 26
